It is clear that in the post-COVID-19 stage nothing will be the same again. Teleworking or the preference for online consumption has taken a necessary “step forward”.
How is your website or online store? Does it stand out from the competition or is it just another element of the company that does not generate enough traffic or sales?
If it does not stop fascinating us, it is time to make a few simple changes that will help us give it a breath of fresh air. Let’s keep in mind that, if we get down to work, it is not so important to get a spectacular website with many images and little buttons as much as to gain usability.
Since we have it and it has been an investment, which helps us to spread our brand, products, or services.
In this post and infographic with updated content, we review the most important, which will serve as a reference to get down to it.
As we said, not everything should be an appearance on our website.
It is essential not to neglect the usability of the site, which would be nothing more than the clarity of the users’ browsing experience.
Offering a simple and straightforward experience for site visitors is just as important as being well-positioned. It should not be a mental game that challenges the web visitor. If we succeed, we will not only have more customers through our online store but also a higher turnover that would amortize the investment we make in these touch-ups.
The optimization and maintenance of a website must be constant. Not only are we fighting to position ourselves and attract the maximum number of clients, but there are millions of companies that do it too.
When creating a website or online store, you will have to give it a title.
After the title, we must enter the description of the page where it is indicated that you want to show, what the company does.
This is possible thanks to the codes. An example of code would be the following:
<meta name = ”description” content = ”We are dedicated to the sale of shoes…” />
As we can see, we have used the word meta so that the search engine indexes the information correctly. With this we will facilitate the analysis process to what really interests you.
The loading time is also a point to analyze. If it takes more than 3 seconds, you may be losing a lot of sales. In general, very heavy or large images and complex widgets can delay loading.
Regarding the images, it is very important that they are correctly optimized, that they occupy as little as possible, and that their links have an explanatory text :
A smart link policy can also help us achieve natural positioning.
It does not consist of putting as many links as possible, if not doing it in an ingenious way to quality pages and that in turn are related to our activity.
Likewise, a set of ethical standards must be respected so that the site does not lose optimization or, even, is not vandalized:
However, we can make use of other very basic practices that will help us in optimization. Here are some of them:
So with the coronavirus giving the “definitive push” to online shopping, perhaps summer can be a good time to review your website or e-commerce and check if you meet all these basics.