September 6, 2020

The importance of colors in web design

Good web design takes into account the structure, the shapes, and also the colors. Proper use of colors in web design can improve the user experience and give authority to our brand. On the contrary, a bad decision will lead us directly to failure. For the choice of the color combination of the web, we must take into account our target audience. Depending on this we will use one range of colors or another to get your attention. When the majority of our audience are men, we will use dark or cold colors such as black, blue, gray, etc. If, on the other hand, our audience is female, we will add bright tones such as pink or purple. Finally, we will use bright colors such as orange or green to attract a young audience. Another factor to take into account is the feelings we want to convey. Depending on the color we can give a feeling of tranquility, security, passion, energy, confidence, joy, etc. We must be clear about the message that we want the user to receive when they view our website. Before looking at each color in more detail, some extra aspects that we must contemplate are: The […]