The importance of colors in web design

Good web design takes into account the structure, the shapes, and also the colors. Proper use of colors in web design can improve the user experience and give authority to our brand. On the contrary, a bad decision will lead us directly to failure.

For the choice of the color combination of the web, we must take into account our target audience. Depending on this we will use one range of colors or another to get your attention. When the majority of our audience are men, we will use dark or cold colors such as black, blue, gray, etc. If, on the other hand, our audience is female, we will add bright tones such as pink or purple. Finally, we will use bright colors such as orange or green to attract a young audience.

Another factor to take into account is the feelings we want to convey. Depending on the color we can give a feeling of tranquility, security, passion, energy, confidence, joy, etc. We must be clear about the message that we want the user to receive when they view our website.

Before looking at each color in more detail, some extra aspects that we must contemplate are:

  • The balance of colors. We will use the three basic rules, we will use colors of the same color range, complementary or opposite.
  • Using two or three different colors is enough. There must always be one that predominates over the rest.
  • Leave air and blank spaces for the gaze to rest.
  • Direct the user’s gaze to a single point of visual impact per page.

What color should you use?

Now that we know a little more about the importance of colors in web design, let’s see in which cases we should use them.


It is usually used to focus attention on something. Red should not be used in excess, as it can be annoying. It is associated with passion, love, and energy. It is useful for sports, fashion, entertainment, or food web pages.


Very valid for highlighting buttons with calls to action. For a page background, it can be used with soft tones. It is related to feelings such as happiness or optimism. But its excessive use can be very annoying for the eyes.


It represents well-being, tranquility, health, nature … It is a good choice for websites related to health, science or the environment.


It is the most used by large companies because it is associated with security, seriousness, loyalty, trust … Of course, you have to know how to use it. Since an abusive use of this color gives a cold character to the site. Ideal for medical, political, or technology topics.


It is elegant and modern and usually combines well with the other colors. It is related to authority, power, intelligence, or stability. You have to be careful when using it, as it has several negative connotations and can make the user uncomfortable. Works great for luxury goods, makeup, and fashion sites.


Cleanliness and transparency are its most defined characteristics. Ideal for pages related to medicine. Since it is always combined with more colors, it can be used on any type of website.

Aeuroweb orange

Get good results in calls to action. It also highlights the content and favors sales. It is associated with ambition, fun, energy, and enthusiasm. Perfect for stores, technology, or automotive.

Surely from now on, you have more in mind the importance of colors in web design. We hope this information helps you. As always, you can leave us your opinion in the comments.