It is clear that in the post-COVID-19 stage nothing will be the same again. Teleworking or the preference for online consumption has taken a necessary “step forward”.
- According to a Morgan Stanley study on consumer macro trends, consumers who have switched to online commerce are unlikely to buy only in person again.
- Given this great opportunity, it would be convenient to do a good review of the status of our e-commerce and/or website in order to get the most out of it.
How is your website or online store? Does it stand out from the competition or is it just another element of the company that does not generate enough traffic or sales?
If it does not stop fascinating us, it is time to make a few simple changes that will help us give it a breath of fresh air. Let’s keep in mind that, if we get down to work, it is not so important to get a spectacular website with many images and little buttons as much as to gain usability.
Since we have it and it has been an investment, which helps us to spread our brand, products, or services.
In this post and infographic with updated content, we review the most important, which will serve as a reference to get down to it.
Usability of a website or e-commerce: one of the great forgotten
As we said, not everything should be an appearance on our website.
It is essential not to neglect the usability of the site, which would be nothing more than the clarity of the users’ browsing experience.
Offering a simple and straightforward experience for site visitors is just as important as being well-positioned. It should not be a mental game that challenges the web visitor. If we succeed, we will not only have more customers through our online store but also a higher turnover that would amortize the investment we make in these touch-ups.
The optimization and maintenance of a website must be constant. Not only are we fighting to position ourselves and attract the maximum number of clients, but there are millions of companies that do it too.
Find a good title for your website or e-commerce
When creating a website or online store, you will have to give it a title.
- It must contain at least one keyword, which will be the one that appears at the top of the search engine and the one that will have the link that is displayed as a result.
- Be careful because we must not give it an extremely long name (between 50-75 characters).
Include a good description of the website or e-commerce
After the title, we must enter the description of the page where it is indicated that you want to show, what the company does.
This is possible thanks to the codes. An example of code would be the following:
<meta name = ”description” content = ”We are dedicated to the sale of shoes…” />
As we can see, we have used the word meta so that the search engine indexes the information correctly. With this we will facilitate the analysis process to what really interests you.
Analyze the loading time of your website or e-commerce
The loading time is also a point to analyze. If it takes more than 3 seconds, you may be losing a lot of sales. In general, very heavy or large images and complex widgets can delay loading.
Regarding the images, it is very important that they are correctly optimized, that they occupy as little as possible, and that their links have an explanatory text :
- This text can be entered with an explanatory [alt] which is nothing more than an HTML code that displays information when hovering over it.
- In addition, it favors the positioning that Google searches for keywords in the [alt] of the images.
Work well the links of your website or e-commerce
A smart link policy can also help us achieve natural positioning.
It does not consist of putting as many links as possible, if not doing it in an ingenious way to quality pages and that in turn are related to our activity.
Basic tips to improve any website or e-commerce
Likewise, a set of ethical standards must be respected so that the site does not lose optimization or, even, is not vandalized:
- Do not create mirror websites, that is, they are identical and link to each other.
- The use of keywords is very useful for positioning and to access a target audience. If we do not know people’s trends regarding search words, Google Trends is a tool that can help us. However, we should not overdo it and a maximum of about 15 is recommended.
- Do not use hidden text on the web. Some will wonder if this is possible. There are cases where the text of the same color as the background is placed so that it is hidden and gives more information to the search engine (Spider).
- Do not use small fonts to get the maximum number of words in.
However, we can make use of other very basic practices that will help us in optimization. Here are some of them:
- Put in bold those words that are of interest as keywords in the content.
- Link the webs in an orderly manner within the site.
- Refresh the page with original content.
- That the server is reliable.
- Generate traffic through SEM.
So with the coronavirus giving the “definitive push” to online shopping, perhaps summer can be a good time to review your website or e-commerce and check if you meet all these basics.
