December 30, 2020
attraction marketing

The truth is in attraction marketing

Among the basic arguments of marketing is the attraction argument. Attraction marketing is definitely where you have an opportunity to sell positively an alternative to the masses. Without blocking, the sales pitch is as hated as it is well known. People are tired of the dishonesty on the part of companies that comes with aggressive arguments of wanting to sell to the public. These marketing campaigns look both cold and outdated. In contrast to this, an increasing number of Internet marketers are looking for other more conservative but profitable long-term advertising and marketing methods. Attraction marketing can be one of the ways to go. Marketing the attraction Many companies still do not know what attraction marketing and brand love is or how to make use of this type of marketing and are left behind in the industry. Attraction marketing, at its core, means selling a character as a way to get a cushion of customers for a standardized product. It puts more force on who the company is, together with the experience it brings to the industry and what the product it sells can do for it and its customers. With attraction marketing, you have permission to tell the story in your own words. Users start to […]
November 22, 2020
CCTV installation

Improve security with the best CCTV installation

There are numerous benefits to getting CCTV installed on your premises so it is well worth considering if you want to take your security seriously. Installing CCTV is a savvy way to deter crime as well as have a way of identifying criminals should you need to.
October 23, 2020
stop Facebook from using my data

How to stop Facebook from using my data?

All Facebook subscribers will probably be aware that the social network stores various information about users: this allows the company to offer targeted advertising that reflects each subscriber’s interests to the platform. Let’s see how to stop Facebook from using my data. However, there are plenty of reasons why you want to limit the amount of personal information you share with Zuckerberg’s social network, first and foremost, a greater focus on your privacy. How to stop Facebook from using my data? Let’s start from the obvious: to eliminate any sharing of personal data and prevent Facebook from obtaining new ones, the only thing to do is completely unsubscribe from FB. If you don’t know-how, we refer you to our guide on this: But probably not everyone is willing to such a drastic solution, so we propose two alternatives aimed at limiting the sharing of personal data with third-party applications. An effective way to protect your personal information is to disable the use of apps, sites, and plugins connected to Facebook. This will prevent your data from being collected and used by third-party applications that connect to the social network (i.e., that use its APIs). Obviously, this will also prevent you […]
September 6, 2020

7 tips to improve your website

It is clear that in the post-COVID-19 stage nothing will be the same again. Teleworking or the preference for online consumption has taken a necessary “step forward”. According to a Morgan Stanley study on consumer macro trends, consumers who have switched to online commerce are unlikely to buy only in person again. Given this great opportunity, it would be convenient to do a good review of the status of our e-commerce and/or website in order to get the most out of it. How is your website or online store? Does it stand out from the competition or is it just another element of the company that does not generate enough traffic or sales? If it does not stop fascinating us, it is time to make a few simple changes that will help us give it a breath of fresh air. Let’s keep in mind that, if we get down to work, it is not so important to get a spectacular website with many images and little buttons as much as to gain usability. Since we have it and it has been an investment, which helps us to spread our brand, products, or services. In this post and infographic with updated […]
September 6, 2020

5 tips to create the best WordPress websites

No CMS is functional if you do not know how to create an optimal portal using this alternative. Therefore, if you want to create the best websites using WordPress, we will mention five tips for you to achieve it successfully. Look for a good Hosting Using WordPress in portals will only be feasible if you fulfill the main task: find the Hosting of your domain. This is one of the few resources that the management system requires to function and it is essential to have a good hosting service in the virtual world. The best thing you can do in this search is to hire the most functional Hosting, regardless of whether it merits a greater investment. This aspect is relevant since cheap accommodation services tend to have complications, so avoid making your project difficult and evaluate all the options on the market. After checking the relationship between the price, the features, and the support offered by the hosting service, decide on the one that is best for your domain. You can dispel your doubts by consulting about the quality of the Hosting in social networks or in reliable forums to make the best decision. Choose an ideal web design […]
September 6, 2020

How to improve the web loading speed

Nowadays, having a website is becoming essential. But this entails knowing tricks to make it attractive to users, easy to use, responsive (that is, it looks good on any device, not only on the computer) … and also has an adequate web loading speed. And this is where you often sin. When a page does not load quickly, the user tends to get tired of waiting and ends up abandoning it. Therefore, so that it does not happen to you, we are going to talk about how to improve the speed of web loading. What is web loading speed? Web loading speed could be defined as the ability of a website to show itself in a matter of seconds. The higher the number, the longer it takes to display completely. And that, not only harms the user’s navigation but also has consequences at other levels. For example, when a page does not have adequate speed, Google will not help you with positioning. The search engine, due to its algorithm, wants to be fast, and to have a page that does not load fast does not benefit him at all, but on the contrary. In addition, you will have fewer visits, […]
September 6, 2020

10 free and essential WordPress plugins

On more than one occasion you have seen me a comment, in previous WordPress related posts, about something called plugins. For example, in this post, I was talking about the fact that one of the most important advantages of WordPress when choosing this platform to create a professional blog is the immense number of plugins that you can install to give it endless additional functionalities. The possibility that WordPress offers us to use plugins allows you to implement very useful functionalities on your website (which, programmed from scratch, would have a much higher economic value) at prices adaptable to any pocket depending on your needs and those of your draft. These prices are so adaptable that, although it is true that there are professional plugins for which you will have to pay the developer to download and use them on your website, many others come out totally at zero cost. Or what is the same: there are free plugins for WordPress.  And by the way, some of them very good despite not being worth a euro. If you don’t believe it, just take a look at the WordPress.org plugin directory, which has more than 38,000 plugins totally free and ready […]
September 6, 2020

The importance of colors in web design

Good web design takes into account the structure, the shapes, and also the colors. Proper use of colors in web design can improve the user experience and give authority to our brand. On the contrary, a bad decision will lead us directly to failure. For the choice of the color combination of the web, we must take into account our target audience. Depending on this we will use one range of colors or another to get your attention. When the majority of our audience are men, we will use dark or cold colors such as black, blue, gray, etc. If, on the other hand, our audience is female, we will add bright tones such as pink or purple. Finally, we will use bright colors such as orange or green to attract a young audience. Another factor to take into account is the feelings we want to convey. Depending on the color we can give a feeling of tranquility, security, passion, energy, confidence, joy, etc. We must be clear about the message that we want the user to receive when they view our website. Before looking at each color in more detail, some extra aspects that we must contemplate are: The […]
September 6, 2020

Landing Page Optimization: Checklist to make them perfect

Landing page, better known as a landing page, have become essential in digital marketing work when it comes to converting the visit into a customer in the optimization of Landing Page. We have 8 seconds to explain our objective to the potential client before they decide to visit another website. Think well and fast. A Landing Page is that web page that is reached through a button, a call to action, or advertisements only, and that is designed to achieve a specific objective: converting into a call, a sale, a contact, an email, etc. On the landing page, all the elements must follow the same objective: to seduce the user to generate the conversion. Timing before this item is worth, if you want to help your website to climb a few positions in Google search results, you go through here and you read the 200 factors that affect your website in SEO. Steps to reach conversion: – The content must be focused on visits, it must offer exactly the information that the user is looking for in a clear way so that they can end up being a contact/client. If you are going to offer several services, you have to […]
August 28, 2020

How to know if remote access is secure at your company

Employers have transferred employees to remote work to protect them from the coronavirus. But not all companies have taken care of their own protection, although remote access – VPN, DaaS, RDP, etc. – is a type of connection that requires a change in the monitoring focus and special measures to protect against cyber attacks. These measures are somewhat different from traditional ones when employees (and their work devices) are inside the corporate security perimeter. There is a whole list of reasons for this – from vulnerabilities in protocols and technologies of remote access, to the fact that employees connect to the internal network from personal devices that are not even protected by antivirus. To conduct a quick and comprehensive assessment of the security level of remote access, the best option is to organize a penetration test. The essence of the method is as follows. The company turns to a third-party organization – experts in information security (IS), who simulate various options for cyberattacks. Using special software and manual hacking methods, experts identify all kinds of risks, errors, and “holes” in the information system, including those critical for remote access. After that, the customer receives a detailed report with a description […]